25th Trade Expo Indonesia Was Officially Opened: Displaying One-Fourth Century of National Export Development
Jakarta, 13th October 2010 – The bigges expo of export products in Indonesia, the 25th ‘Trade Expo Indonesia’ and the 5th National Foods Exhibition were officially opened by Vice President of the Republic of Indonesia, Boediono, at Jakarta International Expo (JIExpo) Kemayoran Jakarta. Like celebrating the silver 25th year, TEI of this year is made use to flashback export development for the last 25 years and observe Indonesia’s current position.
Despite the global crisis, Indonesia was able to survive and the recovery of export in 2010 shows resilience, competitiveness and good potency of Indonesia. The growth of Indonesia’s export in January-August 2010 increased 40.4% from that of the same period in 2009, and with respect to non-oil and natural gas export, the growth was 36.2%. Indonesia is one of three countries outside PRC and Hong Kong whose export recovery levels have been achieved.
“In 2010, TEI is held for the 25th time. We are thankful that this pride creating expo has lasted for one-fourth century, where every year TEI is successful to display export development, especially in non-oil and natural gas sector. TEI 2010 presents a 25-year journey by displaying Indonesia’s export products from era to era and the achievement of TEI from the beginning until the year of 2010”, said the Minister of Trade after the opening ceremony.
Further, the Minister of Trade said that the national export has showed development, especially non-oil and natural gas sector, particularly in mid 1980’s when the government began to have commitment to reduce dependency on oil and natural gas sector. Since then, Indonesia’s products have developed in terms of quality and product diversification. Indonesia is very lucky having extraordinary natural resources.
“Natural resources make Indonesia’s export products have structure, and diverse cultures make Indonesia’s products have creative differences, a high added value. This year, in order to support the main theme of ‘Serving Global Market’, TEI 2010 carries the sub-theme of ‘Remarkable Indonesia’, in the sense that Indonesia is really remarkable, very rich, has many varieties of potencies and extraordinary attractiveness. Through TEI 2010, Indonesia wants to show its ability in supplying the needs of international markets with quality and competitive creative products. That’s why TEI 2010 has a strategic function to promote Indonesia’s nation branding,” said the Minister of Trade.
Within the last 25 years, Indonesia’s export volume has grown extraordinarily, i.e. from about US$20 billion to – now – averagely above US$100 billion or nearly six-fold increase. The highest value of non-oil and natural gas export was recorded in August 2010 amounting to US$11.8 billion or 82.8% of the total national export, and made it as the highest record of non-oil and natural gas export throughout the history. Supporting this success is the government’s awareness to reduce dependency on oil and natural gas export and initiated deregulation and facilitation policies to drive diversification from oil and natural gas to non-oil and natural gas since 1985. Secondly is the fundamental change in Indonesia’s destined export markets, where 25 years ago two-thirds of Indonesia’s export was destined for Japan (43%), USA (17%), Germany (3%) and the Netherlands (3%). Currently, those main markets become one-third of the whole segment while non-traditional markets increase their segment. Traditional markets are maintained, but at the same time the government also actively explores opportunities in new markets such as Middle East, Africa, emerging countries of Asia such as PRC, South Korea, Malaysia, India, Taiwan, and Eastern Europe.
TEI 2010 lasts from 13th to 17th October 2010 at JIEXPO Kemayoran occupies an exhibition area of 34,000 square meters with 810 participants. The participants consist of small and medium enterprises, cooperatives, medium and big industries up to creative industry, State-Owned Enterprises as well as other sectors that produce Indonesia’s main export products. Meanwhile, the number of buyers who are expected to come is about 8,000. The targeted business transactions in this 25th TEI is US$ 300 million. This target constitutes a part of contribution to achieve the government’s target for export increase of 16% in 2010.
At TEI 2010, a Main Products Arena will be presented with a special meaning because of its function as the show window of main export products that displays Indonesia’s trade development history which has not been widely known. The zoning includes Best Indonesia Brand; various Indonesia’s superior export products from year to year; Green Products; and Creative Industry products. In totality, within the period of 2003 – 2009, TEI kept increasing in terms of quantity – in this case, buyers and transaction values – and quality. This is evident from the number of buyers that keeps increasing averagely 9.62% per year and the amount of transaction values that keep increasing averagely 15.93% per year.
TEI of this year is held at the same time and in the same place as the National Foods Exhibition 2010 that has been held for the fifth time. The National Foods Exhibition 2010 carries the theme of ‘Marine Tastes’ emphasizing the development of products from seas and waters as well as their derivatives. This exhibition applies the concept of exhibition design and construction divided into 2 (two) areas, namely (1) National Food Area with five thematic zonation, i.e. Diversification Zone of Foods from seas and waters, Diversification Zone of foods outside rice and wheat flour, Zone of New Packaging Foods from small and medium enterprises, Zone of Export-potential Foods from local small and medium enterprises, and Zone of other Processed Foods; and (2) Culinary Terrace that shows differentiation of culinary products and processed foods of national specialties.
In the opening ceremony of TEI and the National Foods Exhibition, Primaniyarta Awards 2010 were granted to 33 exporters of the best performance. This year, Primaniyarta Awards were granted to winners in four categories, i.e. Excellent Performance Exporters (15), Global Brand Builders (5), Small and Medium Export Enterprises (8), and Creative Economy (5). Specifically for the category of Creative Economy, there has been a favorable increase, because the recipients of awards this year become five enterprises compared to two enterprises last year. Besides Primaniyarta Awards, this year UKM Food Awards 2010 will also be granted to eight enterprises consisting of three enterprises for Product Diversification Competition Category, three enterprises for Attractive Packaging Creation Competition Category, and two enterprises for Product and Raw Material Innovation Competition Category.
Trade Expo Indonesia (TEI) at a Glance
Trade Expo Indonesia is an international-scale B to B exhibition of the best Indonesian products aimed at foreign buyers. In addition to increase trading transactions, this exhibition is also held to find and increase opportunities in new markets while maintaining traditional ones. It is expected that TEI – which is professional and displays the best Indonesian products in terms of design, innovation, and technology – will position Indonesia as a globally-known creative and competitive nation.
TEI was initially held in 1985 with the objective to promote national export products. At that time the name was Indonesia’s Export Products Expo (PPE) and in its development until today, PPE has made improvements in its organization. PPE was revitalized in 2006 (the first stage was 2006-2010) by the Minister of Trade Mari Pangestu with the objective to make the exhibition as a quality expo of international standard that will finally boost non-oil and natural gas export stronger. In 2006, the name of PPE was replaced by TEI to reinforce its existence as an international expo. One revitalization of TEI concept was the introduction of the Main Products Arena (APU) as the prototype of an ideal B to B expo, where the participants were the companies that were ready to enter international markets. Since TEI 2007, promotion for export services was also conducted with a special area available for export services supplying industry and creative industry. The participants in this sector has kept increasing from year to year.
In this year of 2010, TEI is going to enter a transition period to the next stage of revitalization program to achieve the exhibition’s vision as an international agenda that presents quality and prestigious domestic products.
The National Foods Exhibition at a Glance
The National Foods Exhibition for small and medium business enterprises was initially held in 2006 initiated by the Minister of Trade and intended to create added values for abundant natural resources in the land, the sea, and other waters which were basic ingredients of culinary products and processed foods. This exhibition is also intended to develop and socialize culinary products and processed foods to stimulate the birth of international-class producers of culinary products and processed foods.
